Research has revealed that the mind, and the images and portrayals we see of ourselves on screen in entertainment and news media, can exert a powerful influence on our aging trajectories. A Harvard study found that adults over 50 with a positive perception of aging had a 43% lower risk of death over a four-year period compared to those who indicated otherwise. In popular culture, however, older adults—especially women who often experience both age and gender stereotyping - continue to be both misrepresented and underrepresented, reinforcing negative attitudes towards aging. Through cutting-edge research driving innovation, diversity in media and marketing, and storytelling-shifting narratives, our panelists will share the power of representation to change how we age.