Christopher is The Co-Founder and President of Social Bella. He co-founded Sociolla.com back in 2015 and now the company has expanded to multiple business lines such as Online and Offline Beauty and Personal Care retailers (Sociolla.com and Sociolla stores), Media (Beauty Journal), a B2B distribution company specialised in Beauty and Personal Care that cover more than 55,000 point of sales in Indonesia (SDI). In July 2020, Social Bella also launched Lilla by Sociolla, a new e-commerce for Mom and Babies. As the President of Social Bella, Christopher holds significant leadership roles across Business and Corporate teams in the organisation. Christopher holds Bachelor of Computer and Information System from Macquarie University and received his Master degrees from the University of Sydney and University of Technology, Sydney.