Rocana is a mission-driven VC fund supporting entrepreneurs creating innovative and disruptive health and wellness-related consumer brands. Rocana’s three key verticals are food & beverage, personal care & beauty, and mind-body wellness. The underlying “Better Living” mission of Rocana is to elevate what you put inside yourself, what you put on yourself, and what you do with yourself, focusing on gut health, mental health, and physical health, all of which would hopefully result in longevity and happiness. Rocana has a very human-centric approach, and the mission is born out of Gurdeep’s deep personal passions for health and wellness. Before launching Rocana in February 2018, Gurdeep spent 17 years in investment banking M&A and capital markets, in both North America and Asia, with roughly half of his banking career at J.P. Morgan as a globally top-ranked associate and the other half at BNP Paribas, building an award-winning Transportation investment banking franchise in Asia-Pacific. Gurdeep is also an active angel investor and board member of numerous private companies. He holds a BBA degree from Wilfrid Laurier University, where he was awarded a scholarship, is a CFA charter holder, and is a graduate certificate holder of Tufts University’s Friedman School of Nutrition Science and Policy.