In my previous life, I was the quintessential “ad (wo)man”, putting in the crazy hours at a couple of international ad agencies before becoming the Owner and Creative Director of an idea-centric boutique marketing and advertising agency that I co-founded in 2002. We provided a comprehensive range of creative services, that picked up a few awards along the way, for our Asia-based global clients such as CNN, BBC, TripAdvisor and Johnson Controls, as well as Singapore-based ones such as Johnson & Johnson Vision Care and GSK Pharmaceuticals.I am fortunate to be able to freely pursue my two greatest passions now - discovering good food and content creation. Both of which collide on my Instagram account: @veronicaphua.