Jacqueline is a Partner at Prophet. With over 25 years of experience, Jacqueline combines in-depth analytics and strategic thinking in digital and experience transformation, innovation, brand development, identifying and activating strategic growth opportunities for clients across diverse industries. She has served as the lead strategic advisor on a variety of engagements in Asia and globally, instrumental in driving significant value creation with clients such as SAP, DBS Bank, MB Bank, SunLife Financial, AXA, Fullerton Financial, Temasek Holdings, CapitaLand, Bank Mandiri, Credit Suisse, Standard Chartered Bank, China Airlines, Malaysia Airlines, Shangri-la Hotel, Coke, P&G, Philips, Telkom, Celcom, Limitless Dubai, M1, Nokia and more. An accomplished speaker and thought leader, she contributes regularly to established media. In 2015, Jaqueline was named one of the World’s Most Influential Marketing Leaders by World Marketing Congress. In 2022, Jacqueline was recognized once again by World Marketing Congress as one of the world’s leading Marketing Maverick. She awarded also awarded Personal Innovation of the Year – Marketing Excellence award at Channel Asia Innovation Awards 2022.