Pamela Mar is the Managing Director of the Digital Standards Initiative (DSI) of the International Chamber of Commerce (ICC), based in Singapore. The DSI is a public private partnership backed by the ICC, Asian Development Bank, World Trade Organization, World Customs Organization and the Singapore government, that aims to digitalise global trade by harmonising and digitalising supply chain standards, and by building digital readiness across the global trade ecosystem. She was previously the Executive Vice President – Knowledge and Applications at the Fung Group, a Hong Kong based multinational supply chain manager. She brings over 20 years of experience working across global supply chains and industry on sustainability, technology, and global policy issues — having held roles based in Hong Kong, Shenzhen and Geneva. Ms Mar was named in the Eco-Business Sustainability A-List in 2019 and has published and spoken widely on corporate sustainability and supply-chain issues.