Patrick is a Customer Experience leader at Havas, with a specific focus on data-led communication and service design. He believes that it is a healthcare communicator’s responsibility to create programs that reduce system friction and solve patient and treater challenges. By reducing friction and expanding access to the right information at the right time, effective healthcare communication can improve outcomes and even save life. Patrick’s professional background includes time with Pfizer as a CX and Digital SME and as an external consultant and advertising agency leader. He’s worked extensively on global programs, but also has significant global in-market experience. He brings an aspirational but practical perspective to improving patient experience.