Abu Arif is President/CEO of Ameriprise Bank FSB and Ameriprise Certificate Company. He is also Executive Vice President and general manager Banking/Cash solutions in the Advice Wealth Management (AWM) segment of Ameriprise Financial. His responsibility covers all aspects of Ameriprise Bank FSB and Ameriprise Certificate Company, including strategic planning, product development and management, governance, risk management, operations, sales/marketing and full P&L management. He has worked in the financial services industry for over 35 years, starting his career with American Express in 1989 in the International division spending over ten years in Asia including Pakistan, Singapore, Indonesia, and Hong Kong. During those assignments, Arif was responsible for managing a variety of operations, finance, business development and strategic planning functions at a global, regional and national level. He moved to Ameriprise Financial in 2005 (at spin-off). Arif is Chairman of the Board of Directors of Creating Healthier Communities, a national non-profit organization working with public and private sector partners to envision a world where every person in every community has an opportunity to lead their healthiest life. Arif earned a Bachelor of Business Administration degree and a Master of Business Administration degree from the University of Karachi, Institute of Business Administration.