As Interim Chief Marketing Officer of Citi, Tina Davis leads the firm’s global branding and marketing organization, as they bring powerful campaigns to life. In this role, she oversees Branding and Sponsorships and the businesses’ marketing efforts. Tina has spearheaded numerous breakthrough programs for Citi and was instrumental in championing global integration across the enterprise, contributing to business growth and a significant increase in the brand saliency. Prior to her current role, Tina was the Managing Director of Global Brand Management where she led Brand Storytelling/Advertising, Brand Standards, Visual Identity and Design, Content Platform, and Purpose Marketing. With over 20 years of industry experience, Tina has proven her ability to stay innovative, working across Banking, Tourism, Sports, Retail, Packaged Goods, and more. Tina has led award-winning brand programs for companies such as Brand Jordan/Nike, Pepsi, Las Vegas Tourism, KFC, CA Anti-Smoking, and US Army. Tina is a UCLA graduate with a Bachelor of Arts in Political Science. She supports several charitable organizations including Habitat for Humanity, GreenPeace, and currently sits on the Apollo Theater, Park Armory, and Figure Skating in Harlem boards. She is the proud daughter of a retired United States Air Force Major and had the great privilege of living abroad much of her childhood. Travel remains in Tina’s blood having been to or lived on five of the seven continents.