Frank Luntz is one of the most honored and expert communication professionals in America today. Pioneering the "Instant Response" technique that dives into the intersection of communications and public opinion to deliver precise corporate and campaign data, his focus groups have become so influential in political private circles that President Barack Obama had this to say: "When Frank Luntz invites you to his focus group, you talk to his focus group." Dr. Luntz's public opinion work spans the globe and nearly every industry. Working for more than 50 Fortune 500 companies and CEOs, Dr. Luntz advises on issues ranging from energy to education, retail to design. Most recently, Dr. Luntz has worked for ABC, Fox and CBS News as crisis communications expert and political analyst. He has conducted live, televised, focus group sessions for all three broadcast networks, two cable news channels, and PBS, as well as for The Wall Street Journal, The New Yorker, The Times of London, and U.S. News & World Report. Dr. Luntz is the author of three New York Times Best Sellers, and has taught courses at Harvard University, the University of Pennsylvania, and George Washington University.