Les Borsai is a Los Angeles-based serial technology entrepreneur, former music promoter and manager, and advisor in the cryptocurrency, blockchain and music-technology industries. Sitting at the cross-section of entertainment and economics his entire career, Borsai recognized that crypto was the next big cultural and financial revolution early on, taking on an advisor role to Ripple Labs in 2013, and becoming one of the earliest investors in Ethereum, XRP, Tezos, and NFTs. In 2018, he became a Co-Founder at Wave Digital Assets, a digital asset management firm where he leads strategic initiatives across the crypto and digital asset ecosystem. Borsai previously managed artists such as Wynonna Judd and Jason Mraz, and currently sits on the board at RFLXT, a web3 organization striving to shape the future of the talent & entertainment industry. Borsai is an author at Spin Magazine, and has been featured in a variety of top-tier global publications including The Wall Street Journal, The New York Times, Bloomberg, Forbes, CNBC, TechCrunch, CNN, and The Hollywood Reporter.