Nicola Mendelsohn is the Head of Global Business Group at Meta, where she leads the company’s relationships with top marketers and agencies for all of our family of apps as well as global partnerships and engineering. Nicola previously served as Vice President for Europe, Middle East, and Africa for Meta – a role she held since 2013. In 2019, Nicola founded and launched the Follicular Lymphoma Foundation, a charity focused solely on raising funds to help the thousands of people living with Follicular Lymphoma to live well and get well. Nicola also serves as a Board member of The MMA and is an Ad Council member. Prior to joining Meta, Nicola worked in advertising for over 20 years working at BBH, Grey and Karmarama. Her previous roles include serving as a Non -Executive Director of Diageo from 2014 – 2023, first female President of the IPA (the UK advertising industry trade body), Trustee of The White Ribbon Alliance, Chairman of Women’s Aid Development Board and President of WACL) She was also a Director of the Women’s Prize for Fiction, member of the UK government’s Digital Economy Council and Co-Chair of the UK Government's Creative Industries Council. Previously, she served as a director of Cosmetic Executive Women and The Fragrance Foundation in the UK. In 2015, she was awarded a Commander of the British Empire (CBE) for services to the creative industries in the UK. Her greatest joy in life comes from her husband Jon and her four children Gabi, Danny, Sam and Zac.