Adam Greenblatt currently serves as CEO of BetMGM, where he has helped the company establish a prime position in the rapidly evolving U.S. gaming market. Adam led the creation of BetMGM via his previous role as Director of Corporate Development and Strategy at Entain (formerly GVC Holdings). Prior to its acquisition by Entain, Adam served as Director of Corporate Development and Strategy at LadbrokesCoral and Ladbrokes. He led defining transactions for the U.K.-listed groups, including a strategic partnership with Playtech, and the successful merger between Gala Coral and Ladbrokes in 2016. A qualified accountant and M&A banker at Rothschild & Co in London, Adam has played a key role in the development of the gaming landscape.