Erika Soto Lamb works with companies, organizations and culture leaders to advance positive change on the toughest social issues. She was the founding head of social impact strategy at Comedy Central and now leads award-winning multi-platform campaigns for SHOWTIME/MTV Entertainment Studios at Paramount by leveraging the power of the brands, shows and talent she works with to engage audiences towards action on issues they care about.She is a co-founder of Power the Polls, the first national campaign to recruit the next generation of poll workers that saved the 2020 election; a founder of Mental Health Action Day; a steering committee member for the inaugural Vote Early Day; and an advisory board member of the Civic Alliance and the Impact Guild. Erika was previously the founding chief communications officer at Everytown for Gun Safety, where, in the wake of the Sandy Hook shooting, she helped build the country’s largest gun violence prevention organization that includes Moms Demand Action for Gun Sense in America and she helped start (and named) The Trace, an investigative and solutions-focused gun violence news site. She continues to focus on shifting cultural narratives about guns as a board member of Project Unloaded. Earlier in her career, Erika worked at public affairs firms providing strategic communications counsel to candidates, causes, corporations and international government clients. Erika earned a Bachelor of Arts in Political Science from Stanford University and a Master of Science in Strategic Communications from Columbia University.