Pritika Swarup is the Founder & CEO award-winning beauty & wellness brand Prakti, Global Ambassador for Operation Smile, International Fashion Model, and Ivy League graduate. Pritika received the Lifetime Achievement Award from Harvard University in November 2023 and the Global Innovator Award from FounderMade in May 2024. The New York Post named her the 'World's Most Fabulous Financier', and L’Officiel USA named her 'Fashion It Girl'. Pritika has earned recognition as a pioneer of the holistic wellness movement. Pritika received the New Beauty 100 Award for standing out as a true leader in the industry and was named ‘Beauty’s Next Boss’ in October 2024 by New Beauty. Most recently, Pritika received Operation Smile’s Changemaker Award which recognizes her dedication to improving the lives of others and exceptional leadership.