Yoni Assia is the Co-founder and CEO of trading and investing platform eToro. Yoni co-founded eToro in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today, the platform has over 40 million registered users from 75 countries and empowers users to trade, invest, share and learn. Yoni showed an interest in finance and computer science from his youth and so decided to merge his passions and his belief in the power of shared knowledge by founding eToro. eToro is a collaborative investment community designed to provide users with the tools they need to grow their knowledge and wealth. Users can hold a range of traditional and innovative assets and choose how to invest: trade directly, invest in a portfolio, or copy other investors. Yoni is widely acknowledged as a crypto pioneer, having co-written the Colored Coins whitepaper with Ethereum creator Vitalik Buterin in 2012. He is also the founder of GoodDollar, the largest, community-driven blockchain UBI project in the world. Yoni is a member of the YPO and was included by Financial News in its Fintech 40 ranking and their Rising Stars in Asset Management ranking. He was also listed in Fortune’s 40 under 40 and in City A.M’s fintech 100 top influencers.