Alexander Heller is the Co-founder and CEO of gulf-based future forward entertainment company, building a new format of location-based entertainment linking physical and digital entertainment. HyperSpace parks sit at the convergence of social media arena and real-world video game, engaging an audience through IRL physical experience and through digital engagement and gameplay. HyperSpace’s multi-brand offering spans portals to digital immersive worlds to parks powered by blockchain technology, tokens and digital assets that run on game economies. HyperSpace launched it’s first park, AYA Universe, a 40,000 SF digital immersive experience located at Wafi City in Dubai in Q4 2022, followed by House of Hype at Riyadh Boulevard in Q4 2023. HyperSpace will launch it’s flagship location, the 100,000 SF House of Hype in Dubai Mall in Q2 2024. Alexander founded HyperSpace after 7 years working between creative/arts arenas. Alexander founded AM Fund in 2015, an investment vehicle focusing on art market arbitrage opportunities in the low to mid market sector of the contemporary art and design markets. Simultaneously, Alexander was the managing director of Leila Heller Dubai, one of the Middle East’s largest commercial arts venue. Alexander received bachelor and masters degrees from The University of St. Andrews, Scotland.