Althea Lim started operating within the creator, influencer and entertainment scene as early as 2010. She later on cofounded Gushcloud International with business partner, Vincent Ha. As Group CEO since 2017, Althea has redefined Gushcloud International as a content and commerce company powered by the creator economy. The company is now based in 11 countries including Australia, China, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, the US, and Vietnam and has over 300 full-time staff. With Althea's contribution to the creator, entertainment and commerce industries in Asia-Pacific and the US, she was cited as the overall winner for the SME category at Women Entrepreneur Awards 2023. She was also included in the 2021 Tatler's "Asia's Most Influential” Singapore list. Gushcloud International has also been recognized as one of “Singapore's Fastest Growing Companies” by The Straits Times in 2021 and 2022.