HRH Princess Dana Firas is a global advocate for heritage protection and preservation. She was designated a UNESCO Goodwill Ambassador in June 2017 in recognition of her commitment to heritage protection and preservation as pillars for sustainable development, and her contribution to responsible tourism and community participation. In September 2023 she was elected as Vice President of the International Council on Monuments and Sites (ICOMOS). She serves as President of ICOMOS-Jordan, which she established in 2019. She is the President of the Petra National Trust, Jordan’s oldest national nongovernmental organization for heritage protection and preservation. Internationally, Princess Dana serves as an Ambassador for the UK-based International National Trusts Organization since 2021, and in 2023, she joined the Board of Trustees of Turquoise Mountain. She served as Co-Chair of the Climate Heritage Network’s COP27 and COP28 Working Groups. Princess Dana received several awards in recognition of her contributions to cultural heritage in Jordan and internationally. She is the author of Unique and Outstanding: Jordan’s World Heritage Sites. She holds a BA degree in Economics and International Relations, an MSc in Development Studies and an MPA from Harvard University’s Kennedy School of Government, where she was a Fulbright Scholar.