Appointed Chief Executive Officer of ELIE SAAB Group in 2019 and a member of the Board of Directors, Elie took on the initiative to drive the company's transformation through targeted expansion strategies. His main focus is on evolving the brand identity and global presence while offering the distinctive ELIE SAAB Lifestyle experience. Saab graduated with a double major in Business and Marketing from Geneva and later obtained a Master's in Fashion & Luxury Brand Management in Milan.