Like all industries, asset management is in a constant state of development, with firms competing to find new ways to set themselves apart from their peers and attract investment. In recent years, we have seen firms prioritize passive management vehicles, make fees more transparent, and emphasize ESG investments. The big questions are: What mega-trends should we expect to see for asset management in 2022? How are firms competing to attract stable and illiquid capital? What working model will catch on the most, as pressure builds to cut costs in a rising-rate environment? Will we see greater consolidation as large firms look to capture high-performing midmarket managers? What will come of recent allegations of "greenwashing" across the industry? And what role will technology have in driving these mega-trends?