In the wake of the first global pandemic in a century, the $2 trillion media and entertainment sector has grown exponentially. The primary driver of this seismic shift is the migration to the use of in-home digital services and the launch of streaming platforms across traditional and new media companies. Streaming video-on-demand (SVOD) revenues are projected to grow 10 percent annually through 2025, becoming an $81.3 billion industry. Competition among the big players has reached break-neck intensity, with media companies spending freely to build up large libraries of content. As the global audience returns to "normal", what does that mean for consumption trends? How are streamers keeping their content fresh? How are content creators, including production companies, thinking creatively about properties that will attract audiences? This session brings together Hollywood's top executives, producers, and creatives to weigh in on the future of the industry.