Few verticals have been more successful than big data. As we transition into the digitization of our daily lives, there is an endless flow of datapoints, and subsequently a race to monetize them. Use cases span from health databases that are allowing for real-time, data-driven decisions for personalized patient care to platforms that create automatic business insights and revenue streams. How does data inform our daily lives? Can we commoditize it in a way that continues to drive value while simultaneously upholding our values?