Growth capital, whether equity or venture, has rallied around the theme of sustainable business transition investment over the last year. In 2021, the number of investors in the space almost doubled from the year before. Although in 2022, investments in cleantech options such as electric vehicles seem mainstream, companies founded in the early 2000s did not have such a clear runway. For participants in the cleantech 1.0 market of 20 years ago, it was a bumpy ride; what's different about the cleantech 2.0 rally of this decade? Experts in this session will review lessons learned by early adopters and highlight how investors should be thinking beyond the headlines to identify the best opportunities for today's transition.