Since the invention of the printing press in the 1440s, the media industry has been impacted by several waves of transformation. From print to radio broadcast, TV, the internet, streaming services, and social media, technology has redefined many aspects of news publishing. Today, media finds itself competing for the attention of a distracted consumer who increasingly is finding it difficult to identify absolute truth and expertise, and who is placing more and more trust in the word of brands. With terabytes of news and content being created every second, media publications are constantly engaged in a high-wire act, striving to strike a balance between providing accurate and accessible information to its audience while maintaining a sustainable revenue stream to ensure its long-term profitability. What is the future of news? How will legacy media outlets adapt to new media platforms, which are often dominated by messaging from brands? How can media publications seize the advancement of technology and utilize it as a force for truth?