Arguably, there has never been a more challenging time to be a CMO, yet simultaneously, today’s CMO has access to an unprecedented array of tools to address those challenges. Economic, social, and brand, expectations are in constant flux, while technological advances are transforming both the customer-brand relationship as well as marketers’ understanding of what their customers want and need. Join CMOs of leading brands for a candid discussion of how they are navigating today’s turbulent economy and meeting the expectations of boards, management teams, employees, and partners. With decisions affecting trillions of dollars in market capitalization, millions of employees, and global brand reputations, the stakes are immense.