Asia's creative arts and entertainment industries have long been part of global pop culture. From influential talents—think Jackie Chan and Michelle Yeoh—to recent iconic performers such as BTS and Squid Game, Asia's creative talents have never been more front and center in global entertainment. The growth of on-demand streaming services and social media and the lockdowns caused by the recent health pandemic have made Asia's movies, music, and TV shows household names. What's next for Asia's creative industries in this digital, on-demand era? How has this shift redefined perceptions of Asian culture and values around the world? What lessons can be learned from creative talents who are using their reach to connect with fans and influence positive social and cultural change?