Modern economies are founded on the cycle of production and consumption. This has powered economic growth, created jobs, and improved livelihoods for millions around the world. But this cycle is not without its negative externalities, including depletion of natural resources, environmental degradation, and economic and social inequalities. How can this cycle of consumerism be made more sustainable and advance equitable access globally? What role can business leaders play in product design and business innovation to reduce waste, decarbonize supply chains, and build a more circular economy?